“It's really helped me be a lot more of a thought leader, and somebody who's more proactive versus being somebody who is trying to connect the dots after it's too late. I've never felt more empowered, and really built a brand around being somebody who is data minded, and also can really respect the science of sales.”
“Atrium helped us achieve a lot. The team is constantly on the same page regarding what we're trying to accomplish. It allows us to be extremely proactive, when prior to atrium we were reactive in nature.”
"I can't get in Salesforce what I'm able to see in Atrium. It helps me measure that gut feeling that every sales manager has about how the momentum of their pipeline is going, and put numbers behind it that I wouldn't be able to get out of Salesforce...
We've seen an 182% increase in our ASP, which was heavily impacted by our Atrium use. We've also gotten our win rate from about 18% to 25% in the last 18 months. Some of that has been due to the fact that the deals in the pipeline that we're working are much healthier and we have more control over because we're using Atrium in our 1-1s to get things out of the pipeline that aren't moving, and instead focus on things that have momentum."
"The #1 reason to recommend Atrium would be the time savings of it. That's what stood out to me. Those hours that I might spend spinning my wheels trying to put together a dashboard, and being able to do that with a few clicks of a button.
One of the biggest time savings was replicating dashboards for different departments...In the dashboard with Atrium, you can just duplicate the dashboard and change the team or the people that it's representing with a few clicks."
"Atrium has helped me achieve more focus and clarity on both where I'm at as an individual and where we're at as a team, and allows me to correct and adjust action based on insights and on data rather than just based on gut feel."
“Since we implemented Atrium, I’ve been able to streamline my 1:1 time with my team, hold them accountable to key success metrics, and get easy visibility into everything in our pipeline. The out of the box reporting coupled with monitoring and alerting makes my life so much easier.”
“Atrium is a new manager’s best friend. As a rep you’re focused on deals, deals, deals. Doing that as a manager isn’t scalable - as tempting as it might be. Managing via metric, with goals, data-driven 1:1s, and data-driven pipe reviews is the only way to scale. In some ways Atrium has been teaching me how to be a better manager even as I use it daily to run my business.”
"I think the main thing that atrium has enabled me to achieve is just to have more data-driven conversations with my team...I can pull up my dashboards and it's easy to break down why it matters, why it helps performance, and how they can level up in that area, so much more in-depth conversations and spending more time on coaching as opposed to background."
“The one thing that stands out that Atrium really helped us achieve is speed to ramp with our new hires. I really love that. The tool makes it so simple to see, “hey, here's how you're comparing to other people that have ramped in the past, here's how you're comparing two people that are super senior in the role."
"With Atrium to help with onboarding, I was able to really validate our activity metrics, and I found out I was incorrect; we needed to find a certain number of accounts, and we were low on prospects. We weren't reaching out wide enough, and we weren't multi-threading accounts as much as we should have been. I learned that by looking at the data that Atrium provided for my top performers.
Could I have gotten that from Salesforce, if I had the time or the skills to be able to do it? Probably not."
“We have a large sales development team, with a few dozen reps spanning corporate, mid-market, and enterprise segments. Atrium helps managers stay on top of rep activity goals, track the new rep ramp, and self-serve insights without the need to ask sales ops to for help. We love it."
“As you might expect, SalesLoft runs a rigorous, modern SDR program. Atrium helps me ensure my reps are tracking to the right quantity and quality of prospecting activities on a daily, weekly, and monthly basis. It’s way easier to use than Salesforce reporting, and proactively alerts me to which reps are having issues, and where, so I can focus on fixing problems instead of finding them."
“I’ve now used Atrium in four different roles. I started with an inbound SDR team at my last company, as I was just getting familiar with data-driven management. Here, Atrium has grown with me starting as a single SDR manager, then managing of two SDR managers, and now running the SDR team, and a set of SMB AEs. There’s no way I can do my job without data, and Atrium helps me do that."
"Whether you're a sales leader, or an enablement leader, or a revenue operations leader, Atrium just offers amazing actionable insights that are made readily available to all the different stakeholders.
This is done without hours of trying to build out difficult reports and filtering options. It doesn't take a Salesforce Administrator certification to be able to dig in and uncover those valuable KPIs that lead to a successful program."
"The #1 reason that I'd recommend Atrium is that it's a true partnership. Above and beyond what Atrium provides from a product perspective, the analytics and the insights within the platform, it's all the other things. It's those intangibles. It's what their marketing team is doing with the events and the webinars that they're throwing, the networking opportunities with other customers that it provides you with. And it's the best practices that they share that makes it the best partnership in the data and analytics world there is today."
“If you're a lean organization or sales ops organization, then this is a tool that will give you so much leverage around reporting, manager enablement, and coaching."
“Atrium has really helped me achieve more clarity and transparency on what are the numbers we care about. That's been incredibly helpful to dig into what the best reps are doing differently so we can coach the lower performers."
"Atrium has helped us achieve a lot on the coaching and the onboarding side. Part of my role is to coach and onboard, and really be able to identify gaps early so that we could coach them through these gaps and provide them with all the skills they need here at Grin to be a top performer.
Atrium really has given us that visibility into the metrics so that we can be transparent with our BDRs when we coach and onboard them, and let them know why we have these metrics and let them know if they're falling behind. It's just a great resource for that."
“The number one reason why I recommend Atrium is for the value it provides. You're essentially adding a team of analysts at a fraction of the price to understand what's really going on in your sales organization."
“I pride myself on my Salesforce reporting and dashboarding abilities. That said, when we were starting to scale our sales team at Datagrail, there were so many priorities for me to handle as our solo operations practitioner that Atrium’s instant-on and out-of-the-box functionality was a lifesaver. Especially contending with less-than-perfect Salesforce data.
This way I could spend my time on more important projects, including more sophisticated reporting and analytics for product, customer success, Board meetings and more. I knew my sales and SDR managers were taken care of by Atrium.”
“I’ve been in Operations for close to 12 years now, and I have to say Atrium is my favorite tool in the arsenal (past and present), hands down. The amount of insight we’re getting from Atrium after just a few short months has been so impactful to our sales team - from operations, to leadership, to managers, and even the reps. To sum it up, Atrium helps my managers ask the questions, and find the answer, and solve the problem - which makes my team more successful.”
“One thing we do to help make data-driven performance everyone’s job is by running sales ops-led “performance data 1:1s” with reps and managers, using Atrium. This helps us easily break down performance against leading indicators, and flag potential soft spots in rep performance before it becomes a major bookings issue. And it shows managers where they need to intervene and coach.
We in Ops love it because it helps everyone be more aware and raises performance. Managers and reps love it because they’re learning a new skill - and of course it helps them hit their goals.”
“This has been the most successful new sales tool we’ve deployed - and we use a lot of sales tech. My sales ops managers see insights in Atrium and reach out to the sales managers, only to find out that they’ve already seen those alerts from Atrium and had conversations with their reps to work to resolve.
Atrium has reduced the “metrics analysis” burden on my sales ops team substantially, and empowered my line managers to be more data driven and proactive themselves, all the way down to helping the reps better self manage by being more aware of their own performance metrics.
Atrium has had a huge impact.”
“One phone call with Pete was enough for me to know that I was going to be able to use this tool to my advantage, my team's advantage, and reduce the anxiety of not having visibility into this data.”
“Atrium has transformed the way I manage my AEs.
Since we implemented data-driven 1:1s, our pipeline hygiene has improved by 80% (no more untouched and stuck opps!), leading to a 30%+ improvement in win rates.
When reps start getting a little loosy goosy, Atrium immediately flags it, we can discuss it together, and fix it before it becomes a big problem.”
"The feedback I get from my managers is that now they have more time to be strategic with their reps because Atrium shows them where they need to coach, rather than them having to go find issues to coach.
Using Atrium, we've seen a 30% reduction in stuck opps in just two months. Atrium showed us that we weren't sufficiently multi-threading deals and we didn't have enough high-quality pipeline.
As a result, we worked with our reps to create a process to resurrect stuck opps. This resurrection initiative has allowed us to revive ~15 deals that each had an ACV of $250k.
That's over $3 million in revenue Atrium helped us find and close."
“What made Atrium stand out from the pack was the ability to actively monitor our ramping reps and make sure that they were hitting milestones,confirming we were coaching them effectively. We still haven't found a system that does it as good as Atrium. ”
Before using Atrium, it was kind of a Wild West show..it was really just a bunch of different reports, a bunch of people saying, "Hey, my data doesn't line up with their data," and what Atrium did was really kind of consolidate all that down. Now, if I have a dashboard in Salesforce, I actually confirm in Atrium if they line up so it's become a source of truth for for myself and my managers."
I tell my managers, "Hey, let's check to make sure that it lines up with what we're seeing there because I just find we get better results in Atrium."
“What really made Atrium stand out to me was the ease in setup. Literally plug and play within a very short period of time. I had actual insights, and that's what we were looking for.
Not only do I love it from a leadership perspective, but all of my account executives like it because of the built in recommendations. They can see themselves versus their peers. It truly has been absolutely monumental.”
“What I love about Atrium is just how rapidly both myself, the leaders who work for me, and my team can immediately start realizing value. You get that immediately - literally plug it in, play, hit go. It's wild.”
“Sales leaders want to know that their managers are managing their teams analytically. My job is to empower my managers to run their business in a modern, data-driven fashion, and Atrium helps them do just that. Knowing that my managers are bring data to their team meetings, 1:1s, pipe reviews, and rep coaching lets me focus on more strategic efforts and scaling the business.”
Atrium's allowed us to get to rep issues early on before they've actually impacted our sales process. It's allowed us to be able to go to rep specifically and say, "hey, here's where you need improvement, here's what we're missing, here's how we can see which levers we have to be able to manipulate".
“The data-driven management excellence Atrium has helped us achieve has simply been transformative for our sales team.
We’ve advanced our sales team’s execution by leaps and bounds, and as the sponsor of the project, our success with Atrium has helped propel me from a Country Manager to leading our entire sales organization.
Being a data-driven modern sales leader is the way of the future. I would encourage everyone to get on the train.”
“Atrium infuses every part of my sales organization with data-driven excellence. It helps my busy sales managers stay on top of leading indicators of success across all their reps, and never get surprised.
It also makes pipeline reviews extremely efficient thanks to data-based inspection on key opp-level health indicators. And generally, I know that my managers are managing with metrics the way I want them to be, even if I can’t be with them constantly.”
“Before joining Tonkean, I had runs at Lyft and Salesforce. Both were scaled sales organizations with fantastic sales operations functions to assist leadership with data-driven management. When I got to Tonkean, it was clear that data-driven management was going to fall to me and my first sales ops hire. Atrium’s instant-on capabilities got us up and running in 10-minutes, putting in place the core operational metrics I needed to run my team. And as we’ve grown, Atrium has provided sales ops leverage to support my team, while my managers and I can self-serve metrics we need to stay on top of our growing AE and SDR teams.”
“Prior to Atrium, we were using multiple dashboarding and forecasting tools in an attempt to be more data-driven. With so many different places to interpret data and derive insights from, it took more time than me and my managers had cycles for.
With Atrium, our managers now login, quickly see why a rep is underperforming, and coach them to fix the issue.
Having managers proactively coach using data has always been a goal for the organization. Atrium has helped us achieve that.”