Team

Jason Heidema

Jason loves product and operations, and is particularly intimate with the early stage product research, strategy, design, and development lifecycle.
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His hobbies include playing the drums in mediocre rock bands, almost professional poker, and producing decent craft cocktails.

INTERESTS: Food, drink, music, poker, tech

Pete Kazanjy

Pete's really into early stage sales methodology, wrote a book on it, and does substantial writing and speaking on it. More about Pete in his speaking bio here.
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He also occasionally gets into activism mischief, like starting These Come From Trees, and Tech for Campaigns.

INTERESTS: Sales, cooking and dining, skiing, SF Giants

Ignacio Andreau

A Spaniard transplanted to the Bay Area, Ignacio loves creating businesses and solving real problems with technology.
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When he's not hanging out at playgrounds and swimming pools with his family you can find him at concerts and basketball games.

INTERESTS: Code, tech, baby Mar, basketball

Rodrigo Leroux

Rodrigo has been nominated for the prestigious 'Father of the Year' award for 16 consecutive years.

INTERESTS: APIs, Product-driven engineering, Traveling with Family, Youth Soccer, Anthropology of Mezcal

Karen Rhorer

Karen came to Atrium after working in consulting, finance, and sales operations, a series of career decisions made because they all involve building Excel models for entertainment.
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She runs half marathons with her dad and takes her dog Roger on frequent trips to Napa.

INTERESTS: Sales operations, unit economics, red wine, bar trivia, Huskies

Dan Cmejla

Dan is a political persuasion specialist & presidential campaign operative who helps manage the peer learning networks run by Atrium.
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On weekends, he can be found jealously looking at dogs, climbing, volunteering with environmental advocacy groups, or sleeping in & eating leftover pizza.

INTERESTS: Community Organizing, friendship, activism, rock climbing, board games & biking

May Woo

May loves the process of building new things, whether it's a new product, new space, or new service.

She also enjoys riding her bike, hiking with her dog Banjo, growing vegetables, and learning to play pop songs on the piano.

INTERESTS: Design in all its myriad forms, biking, plants, canine behavior

Alex Frieden

Before moving to San Francisco, Alex traveled coast-to-coast and around the world on behalf of the White House and various progressive campaigns.

INTERESTS: Family, Politics & Governance, Tech, Traveling like a local, Off-menu Cocktails, Catching up with old friends.

Ilya Ganelin

Ilya lives at the intersection of data engineering and data science and is an expert in real-time distributed streaming systems.
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Living in Oakland gets him to Lake Tahoe and Sonoma Raceway where he can safely race cars at irresponsible speeds.

INTERESTS: Skiing, race-cars, travel, scuba diving, and food.

Victor Krimshteyn

Victor enjoys working at small startups where he can wear a fun variety of hats and move fast.
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He likes concerts, wandering around SF, and wondering what his cats are thinking.
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INTERESTS: Music, His Cats, Code

Pragya Rai

After working for a couple of startups and attempting to start her own, Pragya's love for creating problem solving software has grown and that has brought her to Atrium.
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In her spare time, She likes to organize her stuff while listening to upbeat Bollywood music. You can talk to her about Ellen Degeneres for hours. As Ellen says: "Be kind to one another"
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INTERESTS: Code, Travelling, Board Games, Music

Betsy Rogers

Betsy is a Bay Area native who started her career in hospitality before transitioning to working in sales and sales ops at tech startups.
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When not working with Atrium's awesome customers, she can be found road tripping to State and National Parks and trying to find the next Polebridge Mercantile.
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INTERESTS: Hiking, SF Giants, Jigsaw Puzzles, & obtaining obscure LinkedIn endorsements

Meet the Team

We're building something that makes people more successful and happy in their work, so it's no coincidence that we're a pretty happy productive team!