Team

Jason Heidema

Jason loves product and operations, and is particularly intimate with the early stage product research, strategy, design, and development lifecycle.
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His hobbies include playing the drums in mediocre rock bands, almost professional poker, and producing decent craft cocktails.

INTERESTS: Food, drink, music, poker, tech

Pete Kazanjy

Pete's really into early stage sales methodology, wrote a book on it, and does substantial writing and speaking on it. More about Pete in his speaking bio here.
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He also occasionally gets into activism mischief, like starting These Come From Trees, and Tech for Campaigns.

INTERESTS: Sales, cooking and dining, skiing, SF Giants

Ignacio Andreau

A Spaniard transplanted to the Bay Area, Ignacio loves creating businesses and solving real problems with technology.
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When he's not hanging out at playgrounds and swimming pools with his family you can find him at concerts and basketball games.

INTERESTS: Code, tech, baby Mar, basketball

Rodrigo Leroux

Rodrigo has been nominated for the prestigious 'Father of the Year' award for 16 consecutive years.

INTERESTS: APIs, Product-driven engineering, Traveling with Family, Youth Soccer, Anthropology of Mezcal

Karen Rhorer

Karen came to Atrium after working in consulting, finance, and sales operations, a series of career decisions made because they all involve building Excel models for entertainment.
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She runs half marathons with her dad and takes her dog Roger on frequent trips to Napa.

INTERESTS: Sales operations, unit economics, red wine, bar trivia, Huskies

May Woo

May loves the process of building new things, whether it's a new product, new space, or new service.

She also enjoys riding her bike, hiking with her dog Banjo, growing vegetables, and learning to play pop songs on the piano.

INTERESTS: Design in all its myriad forms, biking, plants, canine behavior

Victor Krimshteyn

Victor enjoys working at small startups where he can wear a fun variety of hats and move fast.
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He likes concerts, wandering around SF, and wondering what his cats are thinking.
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INTERESTS: Music, His Cats, Code

Pragya Rai

After working for a couple of startups and attempting to start her own, Pragya's love for creating problem solving software has grown and that has brought her to Atrium.
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In her spare time, She likes to organize her stuff while listening to upbeat Bollywood music. You can talk to her about Ellen Degeneres for hours. As Ellen says: "Be kind to one another"
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INTERESTS: Code, Travelling, Board Games, Music

Betsy Rogers

Betsy is a Bay Area native who started her career in hospitality before transitioning to working in sales and sales ops at tech startups.
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When not working with Atrium's awesome customers, she can be found road tripping to State and National Parks and trying to find the next Polebridge Mercantile.
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INTERESTS: Hiking, SF Giants, Jigsaw Puzzles, & obtaining obscure LinkedIn endorsements

Lucia Gonzalez

After 5+ years working in Operations, Billing, and Customer Support roles, I decided to make a career change and started learning to code.
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I love jigsaw puzzles and playing (and winning) board games, especially Catan.
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INTERESTS: Code, board games, fashion, Spanish food

Carson Kaufman

A Wyoming Native, Carson moved to the city to pursue his interest in Sales and Technology.
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He enjoys eating and pretty much everything outdoor related.
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INTERESTS: Cycling, Fly-Fishing, Selling, Pizza and trying all the delicious restaurants around the city.

Sean Cardenas

Sean joins the Atrium team after considering a career in baseball, being an AE at Yelp, and having an AE management background. He loves sports analytics and sales, so Atrium was a natural landing place for him to sell something that lines up with his passions. When not in the office Sean loves a weekend of golf, binging on Netflix, trying his hand at cooking, and fancies himself as a crowd favorite karaoke participant.

INTERESTS: Sports, working out, cooking, an old fashioned on the rocks, and country music.

Richard Sgro

Richard joins Atrium after a long & winding road through product, sales engineering, and sales leadership roles. He loves building operational capacity, rosé, and stating the obvious. As the GM of the Modern Communities, he helps keep the trains running on time.

While not helping scale the Modern Communities, Richard sometimes acts as a Vin Diesel stand in, hair model, and occasional cook for the Benjamin Hornigold Appreciation Society.
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INTERESTS: Data, marketing, rum, communities, Republican Roman history, rugby.

Gina Holly

Gina joins the communities team with a background in non-profits, event work, and pioneering the diversion of waste. With a touch of spunk and humor, she loves bringing people together to build community.
She previously lived in Beijing and loves practicing her Mandarin. She is an avid traveller and works hard to play hard.

INTERESTS: Biking around San Francisco, tennis, mezcal, charcuterie, plants, live music

Hannah White

Hannah loves all things marketing, branding, and design. She has a corporate marketing background and supports the team by engaging the community, managing sponsor relationships, and planning events. She loves learning new skills and is currently working on UX design! She's passionate about creating unique and seamless experiences, whether in-person or online.

INTERESTS: Exploring San Francisco, Yoga, Restaurants, Charcuterie, Wine, Traveling, Community

Bridget Sicard

After several too many Midwestern polar vortexes, Bridget moved to San Francisco to warm up and pursue her interest in tech. She doesn't watch sports but loves when the Wisconsin Badgers win things.

INTERESTS: Yoga, SNL, thrifting, voting, live music, crosswords, cheap plane tickets

Nora Johnson

Nora’s career to date has revolved around events management, community building, and travel - so her role at Modern Sales is a perfect fit. She believes that: a) A well-run event is key to attendee and sponsor success, and b) Events are way harder to run well than you think - so thank your field marketers on the daily :)
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When not adding to her irresponsibly vast shoe collection, she can be found gallivanting with her sheepadoodle Chupacabra through the hills of San Francisco, in search of snacks and negronis.

INTERESTS: Italian white wines, Italian carbs, running & reading (not at the same time), avoiding hiking, croissants, champagne